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Marketing and Sales
Bachelor of Science
The Bachelor of Science in Marketing and Sales provides career-focused training in corporate sales, sales management, marketing, product placement, and branding. You’ll learn both theory and dynamic applications directly from practicing professionals who are distinguished leaders in their fields. A culminating research project in sales and marketing gives you the opportunity to apply your academic experience to a project related to your personal and professional interests.
What Is Marketing and Sales?
Marketing involves promoting a product or service. It’s a broad term that encompasses business activities such as advertising, brand development, social media, public relations, and market research. The difference between marketing and sales is that marketing refers to everything you do to reach and persuade prospects, while sales refers to closing the deal (often through personal interactions and networking). Both marketing and sales must work together effectively to convert prospects into clients and grow a business.
Cambridge College Marketing and Sales Highlights
In businesses large and small, skilled marketing and sales professionals are in ever greater demand. The marketing degree at Cambridge College gives you the training to excel in this fast-growing field, in a flexible format designed for working adults.
- Applied learning. As a sales and marketing major, you’ll get to demonstrate your mastery of the subject matter and take part in a research intensive capstone project related to your personal and professional interests.
- Flexible classes. Cambridge College offers day, evening, weekend, and online course options designed to meet the needs of adult learners. Talk to a Cambridge College academic advisor to start planning a course of study that works for you.
- Exceptional value. Earning your bachelor’s degree doesn’t have to break your budget. Our low tuition rates make Cambridge College one of the most affordable four-year private nonprofit colleges in the United States.
- Experienced faculty. At Cambridge College, you’ll work closely with faculty who are experienced sales and marketing professionals, and accessible, dedicated teachers.
- No SAT or ACT tests required. Get started on your sales and marketing degree quickly and efficiently. We offer an easy online application and do not require SAT or ACT tests for admission to our undergraduate programs.
Cambridge College welcomes over 300 students from more than 50 countries and was recently ranked as one of the most ethnically diverse colleges in America.
Marketing and Sales Program Learning Outcomes
As a marketing and sales major, you’ll develop skills in strategic marketing, sales planning, advertising, and public relations management.
You’ll learn to communicate effectively to professional audiences and work as part of a team. You’ll gain an understanding of business processes and management principles. And you’ll learn how to create work environments that foster diversity, corporate social responsibility, ethics, sustainability, and long-term growth.
You’ll also develop the skills to assess and employ information systems, databases, and internet technology as marketing management tools.
Jobs in Marketing and Sales
Prepare for fast-growing careers with above-average salaries. Completing your degree in marketing and sales will open the door to a variety of careers in corporate, for-profit, and nonprofit organizations. Employment opportunities include jobs in:
- Corporate sales
- General marketing
- Digital media
- Business communications
Graduates will also have a strong academic background to support graduate studies in sales, marketing, business, and management.
Example Marketing and Sales Courses
The core of the sales and marketing curriculum covers topics ranging from marketing and sales strategies, marketing communication practices, evaluation of strategic data, customer relationship management, and effective product placement. You’ll also get to choose from a suite of management offerings, exploring subjects such as theories of leadership, diversity issues in the workplace, oral presentation skills, and financial management. Examples of marketing and sales classes include:
- Consumer Behavior
- Strategies for Selling
- Internet Marketing
- Management Studies Capstone Project
Marketing and Sales Scholarships and Financial Aid
Get financial assistance to help pay for your degree. In addition to scholarship opportunities, you might also be eligible for federal and state grants, loans, and other types of financial aid.
The first step is completing the Free Application for Federal Student Aid (FAFSA). Learn more about applying for financial aid.
WRT101-102 and MAT101-102 may be waived if equivalent courses have been accepted in transfer. Credits will be replaced with open electives. WRT201 required if both WRT101-102 are waived; not required for students completing WRT101-102 at Cambridge. WRT090 and MAT100 required if assessment indicates need.
Arts & Humanities - 6 credits
Natural & Physical Sciences - 6 credits
Social Sciences - 6 credits
Choose electives and/or concentrations to support your academic interests and professional goals. (Course prerequisites must also be met.)
Prerequisites: BSM 325 and BSM 326. In this course, students will gain an understanding of Customer Relations Management (CRM) and how to implement CRM tools. Students will examine a holistic approach, to using CRM, which can result in customer retention optimization, improved customer value management, and more effective customer service processes. The course will draw on the best practices of CRM which include compiling data from marketing, sales and financial analytics.
Prerequisite: BSM 325. This course will provide the skills for Marketers to craft an organization’s message, so its identity, purpose, and product/service is conveyed to potential customers and the general public. In this course the use of advertising, public relations, and various media are employed to develop content and substance for the broadcast of these messages to the intended audience. Through an examination of current examples, combined with the hands-on development of a comprehensive communication plan, students develop skills that can be immediately applied in the workplace.
Prerequisite: BSM 325. This course will emphasize the role of digital marketing in the overall marketing strategy of an organization, integrating on line and off line (TV, SMS Short Message Service- text messaging], Radio, display advertising) marketing channels. Students will also learn how to identify customer needs and utilize social media, search engine optimization, content marketing, and email, to successfully target desired audiences.
In this course the student will develop a working understanding of the principles of organizational data analysis. Students will learn how to apply scientifically based strategies to create decision-making frameworks based on how a clear understanding of data collection and analysis positively influences institutional outcomes.
Prerequisite: BSM 325 or permission of instructor. This course focuses on social media platforms that allow business and nonprofit organizations to develop distinctive marketing approaches using Social Media. Throughout, it emphasizes the role of social media marketing in the overall digital marketing strategy of an organization. Students learn how to develop social media marketing content directed at targeted audiences, where the exchange of information between content providers and the targeted audience include major internet elements.
Choose five of the courses below:
No SAT or ACT tests required.
$50, nonrefundable ($100 for international students)
Health Requirements for Massachusetts Students
The Massachusetts Health Department and Cambridge College require the following of students in Massachusetts:
Immunizations – All students in Massachusetts are required to get certain immunizations before you can register for your first term. See form
Health Insurance – In Massachusetts, undergraduate students taking nine or more credits/term and graduate students taking six or more credits/term must enroll in the College’s health insurance plan. Students who have insurance with comparable coverage may request a waiver. See information and enroll or waive.
International students are accepted at Massachusetts location only, and need to provide supplemental documentation:
- Official demonstration of English language proficiency
- Supplemental documentation for issuance of I-20
- International transcripts, evaluated by an accepted evaluation service
Undergraduate program applicants, once you are accepted, your official transcripts are evaluated for transfer credit.
Cost per credit hour:
$50, nonrefundable ($100 for international students)
Health Insurance Fee:
$1.985 (Required for Massachusetts students only. See waiver details on Tuition & Fees page.)
Note: Rates are as of July 2019, and are subject to change without notice. Rates apply to all students, unless otherwise noted.
Cambridge College offers financial aid to students in our degree programs who are enrolled at least half time. Undergraduate students must be enrolled in at least 6 credits each term. Graduate and doctoral students must be enrolled in at least 4 credits each term. Learn more
Grants, Scholarships and Loans
Cambridge College welcomes the opportunity to support your efforts to pay for college. Federal, state and local resources in the form of grants, scholarships, loans and work-study, including Cambridge College Scholarships, are available to help defray the cost of tuition. Learn more
Getting Your 全民彩票安卓 to Help
Many companies have tuition assistance programs, designed to help their employees with their professional development. Learn more